Simple, transparent pricing

Start free. Upgrade when you're ready. No hidden fees, no long-term contracts.

FREE FOREVER

Therapist Directory Listing

Get discovered by clients. No card required. No time limit.

  • Public therapist directory listing
  • SEO-optimised profile page
  • Basic profile management
  • Contact form for enquiries
  • Visible to clients searching hoito
  • No credit card required
  • STUDENTS & TRAINEES

    Trainee Therapist Account

    Full practice management for therapy students and trainee counsellors.

    £0

    while training

    Start trainee account
  • Everything in the free tier
  • Client records & session notes
  • Scheduling & calendar
  • Custom intake forms
  • Unlimited 1:1 video sessions
  • Training supervision tracking
  • Progress reporting for supervisors
  • Automatic upgrade to full plan when qualified
  • Note: Valid student ID or proof of enrollment required. Limited to students on BACP-accredited courses or equivalent. Automatically converts to full therapist plan upon qualification.

    Room Owner

    For therapy room operators managing multiple rooms and therapists.

    £18/mo

    • Unlimited rooms across unlimited sites
    • Visual booking board
    • Automatic invoicing
    • Utilisation analytics
    • Per-therapist pricing rules
    • Direct therapist booking (optional approval)
    • Therapist onboarding & document collection
    • Multi-site management from one dashboard
    Start free trial

    Therapist

    Full practice management for private practice therapists.

    £18/mo

    or £180/year (save £36)

    • Everything in Free, plus:
    • Client records & session notes
    • Scheduling & calendar
    • Stripe payment integration
    • Custom intake forms
    • Client portal
    • Unlimited 1:1 video sessions
    • Clinical will feature
    • Calendar sync (Google, Outlook)
    Start free trial

    Trainee therapists: Free until qualified. Upgrade to full therapist plan when you finish training.

    Free vs Paid Comparison

    FeatureFreePaid
    Public directory listing
    SEO-optimised profile
    Client contact form
    Calendar & scheduling
    Client records
    Session notes
    Video sessions
    Online payments (Stripe)
    Intake forms
    Client portal
    Clinical will
    Calendar sync

    How We Compare

    Counselling Directory

    £24.50/mo
    Large directory trafficDirectory listing onlyNo practice toolsNo room bookingNo video

    WriteUpp

    From £24/mo + VAT
    Practice managementNo directoryNo room bookingVideo costs extraGeneric healthcare focus

    Therapeuta

    From £15/mo
    Room booking focusRoom booking onlyNo practice managementNo therapist directory

    Kiku

    £6.99-16.99/mo
    Practice managementNo room bookingNo video sessionsNo free tier

    hoito

    From £0/mo

    DirectoryRoom BookingPractice ManagementVideoClinical Will

    Pricing FAQ

    Do I need a card for the free tier?

    No. The free tier requires no payment information. Create your listing and get discovered by clients at no cost.

    Can I cancel anytime?

    Yes. All paid plans are monthly rolling with no long-term contracts. Cancel anytime and keep access until the end of your billing period.

    What happens to my data if I cancel?

    You can export everything — clients, notes, bookings, and invoices — before you leave. We retain data for 30 days after cancellation, then permanently delete it.

    Is VAT included?

    Prices exclude VAT. hoito is not currently VAT registered, so no VAT will be added to your subscription.

    Start free today

    No credit card required. Upgrade when you're ready.

    Create your free account
    Pricing — Free Therapist Listing & Practice Management from £0 | hoito