Simple, transparent pricing
Start free. Upgrade when you're ready. No hidden fees, no long-term contracts.
Therapist Directory Listing
Get discovered by clients. No card required. No time limit.
Trainee Therapist Account
Full practice management for therapy students and trainee counsellors.
Note: Valid student ID or proof of enrollment required. Limited to students on BACP-accredited courses or equivalent. Automatically converts to full therapist plan upon qualification.
Room Owner
For therapy room operators managing multiple rooms and therapists.
£18/mo
- Unlimited rooms across unlimited sites
- Visual booking board
- Automatic invoicing
- Utilisation analytics
- Per-therapist pricing rules
- Direct therapist booking (optional approval)
- Therapist onboarding & document collection
- Multi-site management from one dashboard
Therapist
Full practice management for private practice therapists.
£18/mo
or £180/year (save £36)
- Everything in Free, plus:
- Client records & session notes
- Scheduling & calendar
- Stripe payment integration
- Custom intake forms
- Client portal
- Unlimited 1:1 video sessions
- Clinical will feature
- Calendar sync (Google, Outlook)
Trainee therapists: Free until qualified. Upgrade to full therapist plan when you finish training.
Free vs Paid Comparison
| Feature | Free | Paid |
|---|---|---|
| Public directory listing | ||
| SEO-optimised profile | ||
| Client contact form | ||
| Calendar & scheduling | ||
| Client records | ||
| Session notes | ||
| Video sessions | ||
| Online payments (Stripe) | ||
| Intake forms | ||
| Client portal | ||
| Clinical will | ||
| Calendar sync |
How We Compare
Counselling Directory
£24.50/moWriteUpp
From £24/mo + VATTherapeuta
From £15/moKiku
£6.99-16.99/mohoito
From £0/mo
Pricing FAQ
Do I need a card for the free tier?
No. The free tier requires no payment information. Create your listing and get discovered by clients at no cost.
Can I cancel anytime?
Yes. All paid plans are monthly rolling with no long-term contracts. Cancel anytime and keep access until the end of your billing period.
What happens to my data if I cancel?
You can export everything — clients, notes, bookings, and invoices — before you leave. We retain data for 30 days after cancellation, then permanently delete it.
Is VAT included?
Prices exclude VAT. hoito is not currently VAT registered, so no VAT will be added to your subscription.
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